Why
Business leaders and executives (Promoters) play a critical sponsor role in your change management plan. Sponsorship involves active and visible participation by senior business leaders throughout the process, building a coalition of support among other leaders and communicating directly with employees.
When
The Sponsorship Roadmap is one of the first steps in preparing for the change and occurs at an early stage in your project, typically after the Analysis Workshops.
How
Conduct interviews with Sponsor, Core Project Team, Promoters, Activators. This can be done individually or in groups.
To ensure key communications are sent to the right people at the right time, a sponsorship roadmap containing activities and communications should be created.
Resources
Download the Sponsorship Roadmap Template
Continue to Stakeholder Analysis
Return to Managing Change in the Change Management guide